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- Spire Living material designed and produced
- How the marketing campaign material was implemented
- Website registration forms
- Project updates
- Live pricing availability
- Results
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Spire Living material designed and produced
• Brochure
• Copy writing
• Photography shoot
• Interior design
• Website development
• DVD production
• Automatically growing and managing a buyer, vendor databases
• Latest property listings
• Newsletter
• Email templates
• Profile emails (with tours and videos) for pre engagement marketing
• Customer communications
• Updating buyer profiles automatically
• Managing interested prospect via lead report sheets
• Following up interested buyers as a result of the statistical reports detailing activity for each property campaign
How the marketing campaign material was implemented:
Property Research News, General Newsletters and Interest Rate Updates:
Property research and news was emailed to a database of buyers allowing them to easily review the data, satisfy their due diligence and make an informed buying decision.
Website registration forms:
Automated permission based forms allow buyers to register their interests, specifically stating what type of property, price range and area they are interested in. Lead sheets were automatically delivered to the sales team allowing instant follow up. All details are also uploaded onto central databases that can be segmented and targeted based on profile and interests.
Project updates:
Buyers receive regular emails that have personalised content specific to their properties of interest. Buyers can view pictures, video tours, information, request inspections and link directly through to the web page for more information.
Live pricing availability
Agents and sales people were able to go online and see the latest availability at any time of the day or night giving them the opportunity to see clients outside of working hours and close sales right there and then with the purchaser.
Results
Spire Living grew a client database of over 4,000 interested purchasers in a period of only 6 months that we were able to effectively market to with emails, brochures and 3D animations being sent electronically to them to give them confidence in the property they were looking to purchase. Purchasers came from local buyers, interstate and international proving the camapign methodology and marketing material created was exactly what was required for the successful marketing of the units.
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